Marketing Products & Services: Class Overview

Submitted by Brian Hawkins on Fri, 02/08/2008 - 11:52.

Course Objectives:

To provide a working knowledge of marketing fundamentals andhow marketing decisions relate to all aspects of a business.

To develop confidence in marketing decision making throughpeer support, making hundreds of marketing decisions in class, review of casestudies and evaluation of your ideas on a variety of marketing topics,including product development, branding, advertising and event sponsorships.

Textbook: 

Required Text: Essentialsof Marketing. J. McCarthy, 10th or 11thEdition, Perreault & McCarthy ISBN: 0-07-256134-3 / 0-07-293589-8

OPTIONAL Text: LoveMarks. Kevin Roberts, Chairman & CEOSaatchi & Saatchi Worldwide

Class Requirements: 

Second Year

Creating A Buzz Advertising Campaign for UNICEF

Submitted by Brian Hawkins on Fri, 02/08/2008 - 17:21.
embeddedvideo: 

Again, this is a great example of an agency getting a significant account (UNICEF) thanks to their creative in creating, posting and promoting a viral advertising "spoof."

 

ENJOY

Location

John Paul the Great UniversitySan Diego, CA, 92131
United States
32° 55' 4.926" N, 117° 5' 3.768" W
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